#OURBROTHERS

D_AD_OurBrothers_front_cover_01.jpg

#OurBrothers is a group project that uses guerrilla marketing to encourage sports fans to take action against climate change. 

The lack of action around climate change is largely due to Western countries being both emotionally and geographically distanced from the areas most impacted.

So, we decided to hit rugby fans with something they actually care about: Pacific Island rugby players.

D_AD_OurBrothers_presentation_boards_01.

While we researched, ideated and developed ideas as a group, we split off to produce the final assets. 

I led the Copywriting and Storyboarding while also animating the mobile UX components. 

D_AD_OurBrothers_presentation_boards_02.
D_AD_OurBrothers_presentation_boards_03.
D_AD_OurBrothers_presentation_boards_04.

Credits

Zoe Adams
Lead motion, co-led visual identity

Mike Kenyon
Co-ordinated sound design, co-led visual identity

Lauren Postlethwaite
Lead copywriting, storyboarding and presentation boards

SELECTED DEVELOPMENT